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In the digital environment – where some toddlers learn to use a digital device before they can talk – bright and cheerful interactive apps and games are the norm for children.

Go to an online gambling site for adults and you see the same sort of bright and cheerful apps and ‘games’. Roulette? You can play for free using virtual credits. Just a click of a button and you can play for real money. Children are no different from adults in enjoying risk, winning and losing chances, and are likely to be drawn to these games of chance.

In addition, the format of children’s games and gambling screens is blurred. A child who learns to love screen games is already primed to love online adult ‘games’.

The Australian Gambling Research Centre has published a worrying report:

According to the report, the fact that gambling and gaming have been mixed together means that gambling has been normalised for children. 

Young people are effectively being taught the basics of gambling at a younger age than ever before. 

But from making one click on your Facebook page, to one simple swipe on your smartphone, simulated gambling games are everywhere and they can be difficult to avoid.

Since television and online advertising for gambling is on the increase, and children today grow up in a world where televised football, for example, equals televised gambling, there is cause for concern.

Image Lee Davy